Social Enterprise

Juma operates social enterprises in order to provide young people with meaningful employment experiences that prepare them for success in college and adulthood and that allow them to accumulate assets to invest in their education.

Youth engage in job skills training and part-time employment at Juma's social enterprise concessions businesses at major sports venues. This employment allows youth to develop important workforce readiness skills and personal responsibility. For many youth, Juma offers the very first employment experience of their lives. On average, employed Juma youth earn $1,500 annually.

Juma Ventures has been at the forefront of the social enterprise movement in the nonprofit sector since 1994. It was the first nonprofit in the United States to be awarded a corporate business franchise, a Ben & Jerry's ice cream shop, opened in San Francisco in 1993.

Today, Juma operates seven social enterprises, employing youth in concessions for ice cream, coffee and nuts at AT&T and Candlestick Parks in San Francisco, the Coliseum and Warriors Stadium in Oakland, Memorial Stadium in Berkeley, Qualcomm Stadium in San Diego, and the Infineon Raceway in Napa.